Challenge:
A hair extension brand was having a bad hair day with their ROI from Google Ads.
Strategy:
We gave the brand's Google Ads account a true makeover. Restructuring the entire account and optimizing performance daily through search and shopping campaigns.
Outcome:
The brand generated £134,000 in sales with a spend of £24,000 on ads, resulting in a return of 5.2. This has allowed them to continue to invest in a profitable acquisition channel.
Challenge:
A garden equipment brand was new to the Google ads scene and were unsure of the benefits.
Strategy:
We put together a google ads strategy for them based on competitor and customer research. Then we allocated the marketing budget to different stages of their customers journey.
Outcome:
The brand generated £214,000 in sales with a spend of £15,900 on ads, resulting in a return of 13.4. Helping the company bloom even more.
Challenge:
A street solutions brand was feeling stuck in the mud with their Google Ads, unable to scale due to poor performing ads.
Strategy:
We took a hands-on approach and audited their existing strategy and revised the whole account with an updated strategy. This including segments our campaigns based on the most profitable products.
Outcome:
The brand generated £400,000 in sales with a spend of £73,000 on ads, resulting in a return of 5.4. Since then the brand has been able to 3X their marketing spend with confidence.
Challenge:
A wax melt brand was looking for a way to light up their customer lifetime value and increase sales and profitability.
Strategy:
We set the stage for success by implementing an email marketing strategy, based on customer segmentation, list building and automated email sequences.
Outcome:
The brand saw a 27% increase in customer lifetime value over 12 months. This meant we were able to increase sales and profit without having to heat up the ad budget.
Challenge:
A home fragrance brand wanted to diversify their online revenue streams and expand beyond their current sources of sales, mainly through social media, advertising, and SEO.
Strategy:
We developed an email marketing strategy, featuring new designs, personalized up-sells, and automated email sequences. We continuously monitored the results, and A/B tested various elements such as subject lines and offers.
Outcome:
The brand generated £148,000+ in sales in 12 months from the new email marketing strategy, diversifying their revenue streams and driving growth for the business.
Challenge:
A pet accessories brand was having a tough time getting customers to return, with a returning customer rate of only 1.5%.
Strategy:
After some market research, we put together a strategy, based on new email designs, relevant up-sells and automated email sequences. This was combined with weekly email campaigns too.
Outcome:
The brand saw a 111% increase in returning customer rate. Taking them from 1.5% to 7.6% in 6 months. Now the brand is much more profitable due to being less reliant of advertising spend.
Challenge:
A wax melt brand was looking for a way to increase their sales without increasing their advertising spend.
Strategy:
We put a conversion rate optimization strategy together to A/B test elements on their home, collection and product pages. From images and copy to user experience and offers.
Outcome:
In 12 months, the brand saw a 5% increase in conversion rate. Which led to a record sales month for them in 2022, £250,000+ in one month!
Challenge:
A pet accessory brand wanted to increase sales and profitability without breaking the bank on advertising.
Strategy:
We put together a game plan for conversion rate optimization, A/B testing elements on their home, collection and product pages like images, copy, user experience, and offers.
Outcome:
In 6 months, the brand saw a 66% increase in conversion rate. Which led to increasing overall profitability of the business.